[The American Years]

Tuesday, June 17, 2008


People like pictures of our kids. Here's one more.

Why does bad food taste good? Think of what was available to your hunters and gatherers. People in that day had to exert calories to hopefully find enough calories to keep going. So calories were what counted. Finding something with some sugar (fruit) or some fat (meat) WAS good for them. It was a reward. The tastiness drew them towards it, as it was a good return on the investment of energy spent.

Now, those tastes are so omnipresent that we have to avoid them. The foods available to us exploit our inherent and natural attraction to them.

One of my big beliefs in 2 easy steps:
1. Things in life that are good for the species have a sensory reward. We have a natural appetite or drive towards them. Eating, drinking water, sex, etc. all have a sensory reward which propel us.
2. Our drives for them are exploited to our own destruction. (Okay, maybe except for water. Although bottled water is pretty lame.) The substance of what we need, like the food value, is taken out. What's left is only the salt, sugar, etc. Candy everybody wants.

And why? Marketing possibly? Dunno. I'm going to get a Frosty and a can of Pringles and think about it.

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